Shawn McGrath leads Loupra, a digital forestry platform that connects forest supply chains from planning to proof. Loupra links landowners, forestry professionals, contractors and markets through shared digital tools, so that management decisions, field operations and sustainability claims all draw on the same trusted data. Shawn's focus is helping the sector meet rising climate and wildfire expectations while staying cost-effective and competitive, by reducing coordination costs, improving supply reliability and making verification a by-product of everyday operations rather than an added burden. His years in forest management and biomass energy across Atlantic Canada keep Loupra grounded in the day-to-day realities of contractors, landowners and mills.

Presenting: From Plan to Proof: Building Digital Forest Supply Chains

Every load of wood leaving the forest carries a story: where it came from, why it was harvested and what that harvest achieved. Today that story rarely survives the trip to the mill. The forest sector already collects enormous amounts of data, from management plans to harvester files, but it lives in separate systems that don't talk to each other. This presentation follows one connected journey on the Loupra platform. It starts with a landbase model that identifies climate-aligned supply opportunities, such as treatments that reduce wildfire risk. It then moves to operational scheduling that pushes prioritized jobs to contractors and harvesters, and it closes with verification using harvester data through Forest Ledger. Shawn will show how linking plan, operation and proof can make supply more predictable, bring small suppliers into larger markets, and give mills, energy users and governments credible, audit-ready sustainability claims.